Ed Sheeran

The Project

On May 5th 2014 Ed Sheeran performed three shows across the UK & Ireland to promote the new album “Multiply”. To follow this one day event, we built a fully responsive, real-time website featuring three main areas:

Tracking the events from the day, including key social posts from Instagram, Twitter, YouTube and a live Facebook stream

The Journey:
A live customised Google Map, plotting Ed’s locations throughout the day

Tweet Map:
A realtime map visualising fans tweets from around the world  throughout the day using the campaign hashtag #multiplyed

The Result

The site had 130,000 page views over the course of the day, engaging fans and creating a truly unique and social experience.

The project also won ‘Best Digital Marketing Campaign‘ at the Music Ally Digital Music Awards 2014.

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