Ed Sheeran

Website & Digital Activations

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The Road to Wembley

Ed Sheeran performed three shows across the UK & Ireland to promote the album “Multiply”.

To follow this one day event, we built a fully responsive website that updated in realtime.

The site had 130,000 page views over the course of the day, engaging fans and creating a truly unique and social experience.

The project also won ‘Best Digital Marketing Campaign‘ at the Music Ally Digital Music Awards.

Ed played subsequent headlines dates at Wembley which we built the stadium screens for!


Tracking the events from the day, including key social posts from Instagram, Twitter, YouTube and a live Facebook stream

The Journey

A live customised Google Map, plotting Ed’s realtime locations throughout the day

Tweet Map

A realtime map visualising fans tweets from around the world throughout the day using the campaign hashtag #multiplyed

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