Ed Sheeran

Website & Digital Activations

The Road to Wembley

Ed Sheeran performed three shows across the UK & Ireland to promote the album “Multiply”.

To follow this one day event, we built a fully responsive website that updated in realtime.

The site had 130,000 page views over the course of the day, engaging fans and creating a truly unique and social experience.

The project won ‘Best Digital Marketing Campaign‘ at the Music Ally Digital Music Awards.

Ed played subsequent headlines dates at Wembley which we also designed the stadium screens for!

Tracking progress and events, including key social posts from Instagram, Twitter, YouTube and a live Facebook stream
The Journey
A live, customised Google Map and API, plotting Ed’s realtime locations throughout the day
Tweet Map
A realtime 3D "tweet universe" visualising fans tweets from around the world using the campaign hashtag #multiplyed
Stadium Screens
Animated screens in and around Wembley Stadium for Ed's headline shows

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