Crack Magazine

The Project

We were briefed to create a fully responsive masonry-style website for Crack Magazine.

The key aim for us was creating a site with lots of great content and a standout design but balancing it with fast load times and easy usability across the board.

The Result

A vast improvement on the old site and a great example of how print and online can combine to meet the ever-changing needs of a cutting-edge audience. Crack’s content bounce rate, which was previously around 50%, went down to 0.75% overnight.

Mobile and tablet users can now enjoy a comfortable reading experience that does CRACK’s editorial and imagery justice.

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