5 Things You May Not Know About WordPress

WordPress development powers over 40% of the web, but even seasoned users often miss its full potential. Here are five facts you may or may not know about WordPress:

1. WordPress Isn’t Just for Blogging

Many people still think WordPress is just a blogging platform, but it’s actually a powerful CMS (Content Management System) that can handle:

• E-commerce stores (WooCommerce)
• Membership sites
• Learning management systems (LMS)
• Custom web applications

With the right choice of plugins and development, WordPress can be as powerful as any bespoke-built website.

It’s also worth noting that WordPress.com and WordPress.org are not the same thing. WordPress.com is a hosted platform where your website is managed for you, with hosting, maintenance, and security all taken care of by WordPress itself. This makes it easy for beginners but limits your ability to customise and monetise. On the other hand, WordPress.org is a self-hosted version (this is what we use!) giving you full control over your website’s design, plugins, themes and functionality, making it the choice for businesses, developers and anyone serious about building a powerful website.

2. Page Speed & Security Are in Your Hands

WordPress itself isn’t slow or insecure – the way you configure and maintain it makes the difference.

• Speed it up with caching (LiteSpeed, WP Rocket), image compression, and lightweight themes (i.e. custom developed themes) .
• Secure it with firewalls (Wordfence, SolidWP), strong passwords, and regular updates.

A optimised WordPress site can outperform most other CMS platforms.

3. SEO is Built-In, But It’s Not Automatic

WordPress is SEO-friendly out of the box, but Google won’t rank your site just because it’s on WordPress.

• Use Yoast SEO to fine-tune your metadata, schema, and XML sitemaps.
• Internal linking and site structure still need human input.
• Consider your keywords carefully when writing your content.
• Speed and mobile optimisation are critical for rankings.

WordPress gives you the tools – you still need the strategy.

4. The Right Hosting is Everything

Not all hosting is created equal. Cheap shared hosting slows down your site and hurts SEO. Instead, choose:

• • Managed WordPress hosting (like Krystal, Kinsta, or WP Engine)
  • Green hosting (like our 100% renewable-powered servers)
  • LiteSpeed or Nginx-based servers for speed boosts

Your website’s performance depends more on your hosting than your theme or plugins.

5. Custom WordPress Development Beats Page Builders

Page builders like Elementor and WPBakery can make things easier but can bloat your site with unnecessary code. A custom-built theme keeps things:

• Faster (less code, fewer scripts)
• More secure (no reliance on third-party builders)
• Easier to scale (optimised for growth)

If you want the best WordPress experience, ditch page builders for custom solutions.

WordPress is only as powerful as the way you use it. In the hands of an experienced web developer you’ll get a faster, more secure, and higher-ranking websites that outperform the competition.