Why You Shouldn’t Just ChatGPT All Your Content

ChatGPT is an incredible tool for generating ideas, drafting content and overcoming writer’s block. It’s fast, efficient and can produce a decent blog post in seconds. But should you rely on it for all your content?

The short answer is: no.

We’ve embraced AI in our daily workflow; brainstorming campaign ideas, drafting content, even Photoshop and the entire Adobe suite of web design tools now includes features for editing images that would have taken much longer by hand in the past. It can even generate ok code but we can safely say it’s not going to replace an experienced web developer or coder any time soon…

In early 2025 ChatGPT had 400 million weekly users, according to OpenAI’s Chief Operating Officer, Brad Lightcap, showing just how popular the AI tool has become [SOURCE]

The first time we tried out AI for content writing, it blew us away. Now we can spot those robotic prose a mile away. As more users continue to adopt it, we’re pretty confident we’re not the only ones.

As of January 2025, ChatGPT is the 8th most visited website in the world, ranking just behind tech giants like Google, YouTube, and Facebook. [SOURCE]

Here are a few reasons why relying solely on ChatGPT (or any AI) for content creation might not be the best strategy for your website – and what you should do instead.

1. ChatGPT Lacks Unique Voice and Brand Personality

Every brand has a unique tone of voice. Whether your brand is quirky, professional or personal, that personality needs to shine through in your content. ChatGPT generates text based on patterns in data, which means it can sound generic if you don’t take the time to inject your own flavour into the writing.

Solution: Use ChatGPT as a starting point, but edit the content to reflect your brand’s unique voice.

2. SEO Optimisation Requires a Human Touch

While ChatGPT can suggest keywords and meta descriptions, SEO is about more than just sprinkling keywords throughout a post. Factors like search intent, internal linking strategies, and user experience play a huge role in how to make you content rank. AI can give you a foundation but a skilled SEO writer will make sure your content is actually tailored for search engine success.

Solution: Use tools like Yoast to fine-tune SEO and optimise beyond what AI can offer.

3. Fact-Checking Is Essential

ChatGPT doesn’t always have access to the latest real-time information. Its knowledge can be limited and it can confidently present outdated or incorrect data. If accuracy is important – and it almost always is – you need a human to fact-check and verify all AI-generated content.

Solution: Always fact-check and cross-reference any information ChatGPT provides. Nothing screams amateur hour more than adding incorrect “expert” information on your website.

4. Creativity and Storytelling Are Human Strengths

AI is fantastic at regurgitating existing knowledge but original storytelling and creativity are where humans shine. A compelling blog post often includes personal anecdotes, unique insights or opinions – things ChatGPT can’t generate without your input.

Solution: Add personal stories or insights to make content more engaging and relatable.

5. Over-Reliance on AI Can Hurt Your Brand’s Authenticity

Readers can tell when content feels robotic. If every post on your website sounds like it came from the same AI template, you risk losing trust and credibility with your audience. People want to connect with other people, not machines.

Solution: Balance AI efficiency with human creativity. Let ChatGPT handle the heavy lifting, but polish the final product yourself.

Our “AI Lingo Bingo”: Overused ChatGPT Phrases

Here’s a list of those classic, overused ChatGPT-style phrases that tend to give away AI-generated content. If you see too many of these in one place… you might be reading a robot:

• “In today’s fast-moving digital landscape…”
• “Whether you’re a small business or a global enterprise…”
• “It’s never been more important to…”
• “A game-changer in the industry…”
• “Unlock the full potential of…”
• “In the ever evolving landscape of…”

Final Thoughts: Use ChatGPT as a Tool, Not a Crutch

In today’s fast-moving digital landscape ChatGPT is a fantastic productivity tool, but it works best when paired with human oversight. Use it to brainstorm ideas, draft outlines, and overcome writer’s block but always take the time to add your own touch. In the end, the best content is still human at heart.

Need help creating content that feels authentic while being optimised for search? Our team of expert web developers can help your site rank while staying true to your brand voice.

Ready to take your website content to the next level? Let’s talk.