Redesigning Trust: Advantage Financial Solutions
A High-Conversion Website for Bristol’s Top-Rated Mortgage Broker
Advantage Financial Solutions is an award-winning, independent mortgage and insurance broker based in Bristol, known for delivering exceptional, specialist advice to clients across the UK. With a strong commitment to ethical business practices (including their “B1G1 business for good” initiative) and a vast network of lenders, their challenge was translating their impeccable, trust-based, offline reputation into a secure, high-performing digital platform.
- Location: Bristol, UK
- Sector: Financial Services (Mortgage & Insurance Brokerage)
- The Challenge: To build a high-trust, user-friendly website that meets rigorous security and compliance standards for an FCA-regulated business, while improving local search visibility in the Bristol market.
Dan is extremely responsive and an absolute pleasure to work with. He brought our site into the 21st century and did loads behind the scenes to make sure it performs as well as it possibly can. We’re very grateful.
Custom WordPress for Confidence
DCOED delivered a bespoke WordPress solution designed to be both compliant and conversion-focused.
We engineered the site to reflect Advantage FS’s expertise and commitment to transparency, as well as clearly defining the key areas of business.
High-Security, Custom WordPress Build
We built the site on a highly secure, customised WordPress framework, focusing on performance and reliability.
- Compliance Ready: Ensuring all necessary FCA disclosures and legal pages were clearly visible and easy to update.
- Security Protocols: Implementing advanced SSL, hardened access controls, and regular audit mechanisms appropriate for handling sensitive financial enquiries.
Strategic Design for Trust and Localisation
The design was intentionally clean, professional, and confidence-inspiring.
- Local SEO: We featured the Bristol location prominently, leveraging testimonial schema and content focused on specific Bristol property market knowledge to boost local search rankings.
- Trust Signals: We integrated their fantastic Google Review rating (5.0 stars) prominently and designed dedicated testimonial pages that serve as undeniable social proof.
- Clear CTAs: We implemented direct, action-oriented calls-to-action (CTAs) across all key service pages, guiding users immediately toward a consultation or application.
Integrated Specialist Tools
To enhance user engagement and solve complex financial problems, we integrated bespoke features:
- Custom Affordability Calculators: Developed responsive tools that provide immediate value to visitors while capturing critical lead data.
- Intuitive Service Navigation: Restructured their diverse offerings (Mortgages, Specialist Finance, Insurance) into clear, segmented service pages, improving site architecture and crawlability for Google.
